The guest blogging service gets a good rap, but is it worth it? Check out our analysis and some best practices to take advantage of this practice.
The guest blog service may make you lose your rap ability. Some people worry that emails are too spam, they may be too expensive and of poor quality.
However, guest blogs have undergone countless changes in digital marketing over the past few years and are still very popular. So why didn’t guest bloggers take the path of dinosaurization?
Marketers no longer waste time on low-quality guest blogs but start investing in guest blogging services, which focus more on quality rather than quantity.
If you are considering adding guest blog services to your list of marketing tools to generate and attract potential customers, then this is what you need to know.
What does the guest blogging service provide?
Before deciding whether the guest blog service is worthwhile, it’s helpful to know what exactly the blog service provides.
Provide the best guest blog service:
- A high-quality blog that can provide targeted content, provide you with suggestions and provide you with expert permissions on the subject
- High-quality backlinks can help you with SEO work.
- Increase the number of visits to your website and increase the chance of conversion
- This is in stark contrast to the old-fashioned guest blogs, whose networks include networks that distribute articles full of keywords to multiple low-quality websites.
Today, guest blogging strategies also include an emphasis on building relationships with people in well-known posts. Through correspondence, the guest blogging service negotiates publishing opportunities on behalf of their clients. Some are free, some are charged, and customers can get guest posts on A-based websites.
How much does the guest blog service cost?
There are many factors to the cost of guest blogging. In general, you should consider the cost of the guest blog service or the website itself and the author.
If you pay for a website hosting a blog, the cost per website may be between $150 and $1000. Depending on the experience and difficulty of the content, the author’s fee starts from 10 cents per word or higher. For a 1000-word article, the total cost is US$250, with a maximum of US$1100 or more.
To give you a better understanding of the numbers, here is a breakdown of some of the possibilities of a 1000-word article:
- For an intermediate domain link (20 or higher), you need to pay $175 at The Hoth.
- For a high domain link (40 or higher), you need to pay $425 at The Hoth.
- Together with Stellar’s CEO, the equivalent links are priced at $167 and $367, respectively.
- However, according to Ahrefs, its price can be as high as $1,000 per person on category A sites such as Forbes, Huffington Post, or The Entrepreneur.
When considering the cost of a writer, it largely depends on the writer’s experience. If you only want to work with experts in your field, are experienced or are willing to complete the work within a tight deadline, expect to pay a certain fee.
Finally, think about it: You may also need to consider other related costs, such as whether you use a grammar check service (such as Grammarly), or do you need to include images, and you should buy stock photos from websites such as Shutterstock or DepositPhotos. Although some sites (such as Grammarly) are free, other sites require payment, which will increase the final cost of your blog.
What is your return on investment (ROI)?
Learn why a business blog is one of the best ways to build your business: attract customers to your website through a business blog.
One of the reasons why guest blogs have not disappeared is that digital marketing results have great potential, including:
- Increase organic traffic
- High-quality backlinks
- Recommended traffic increase
- Raise popularity of a brand
Despite these benefits, it is difficult to correlate these results with actual figures. It is important to note that the success of a sport actually depends on how you do it.
You can also see how well the blog is doing in terms of the overall idea of achieving success. The tools you can use include:
- Google Analytics
- Facebook Analytics when posting a blog on social media
- Social signals
To give you another idea about expectations, consider the following case study:
A small company that makes mobile websites and local applications published 44 guest blogs in five months. As a result of this work, the natural traffic of the company’s website has grown steadily (20%), the domain authority has increased by 5, and 38 high-quality backlinks have been obtained.
This is a very powerful result of individual efforts. Such a promise of return on investment-even further-is what makes marketers really excited about guest blogging strategies.
Best Guest Blog Service Company
Here are the top four guest blogging companies that need attention:
Blog link-This is a free service where you can find guest blog opportunities. It connects bloggers who need content with marketers and companies who want to locate content in exchange for links. Different contracts have different payment methods and other information, so please read carefully to make sure you know what to pay.
GROUPHIGH-This is a solution for big brands that want to incorporate the influence of blogs into their marketing strategies. Their service indexes millions of blogs, so you can search for them using keywords, topics covered, the number of followers, and location. You can also check whether your blog supports videos, guest posts, sponsored posts, ad networks and giveaways.
MYBLOGGUEST-This is one of the most famous names when it comes to the guest blogging community. You can register for free, become a blogger who is looking for a guest, or post guest posts on other blogs in a specific category on the guest blog forum. There is also a forum specifically for people seeking help to promote posted posts socially.
GUESTR-This site helps blog owners find new content from bloggers and helps guest bloggers and SEOs find guest publishing opportunities to place their own content and establish links. Currently, it is a free service for website owners and those who are looking for visitor posting opportunities.
Best Practices For Guest Blogging Services
When looking for a guest blog service, there are some important things to keep in mind.
Avoid black hats for guest blogging services
First, make sure that the guest bloggers you work with have a good reputation. Google penalizes sites that use guest blogging programs and spam, so you want to make sure that the provider you choose uses only white hat practices.
You should also request to see certain credentials for the website that will distribute the content. View:
High domain authority: This is a respected post, and it sends a lot of trust signals to your site?
The audience’s relevance to the topic-are the types of websites your customers are likely to visit? How big is the audience? Are they engaged?
Editing practice: how to deal with backlinks? Do these posts look professional? Is the blog updated frequently?
Describe your goals and expectations
Please provide specific information about the goals you need to achieve to make the event successful so that the guest blog service can help you find the right solution.
Are you interested in being recommended at the top of the blog?
Are you primarily focused on getting the highest quality backlinks without exceeding your budget?
If they encounter editorial barriers in their ideal position, is the deadline the deciding factor?
The last thing you want to do is to hand over your credit card, and then find that you and the provider are on different pages about the whereabouts of your guest blog, the scope of coverage, and the content being promoted.
Check your book
Make sure that the author you work with has a clear understanding of your blog post. Some things you may need to pay attention to:
Style: Can the writer achieve the type of publication he hopes to obtain? Do they understand the vocabulary you use? Can you do research?
Experience: Have you ever written guest posts? Articles in your niche market? Does the content support marketing goals?
Reliable record: Can the writer complete the project before the deadline? According to specifications?
Any red flags that appear during the search should be a signal to find another author for the project. Working with people you can trust is very important because the outcome of the guest blogging strategy depends on your performance.
If you have any thoughts on best practices for guest blogging, please let us know in the comments section below.