Facebook acquired Instagram in 2012, and this application makes a huge contribution to Facebook’s annual revenue. Instagram has recently taken some initiatives to help corporate customers communicate more with a larger audience and greatly help them carry out marketing activities.
The app is said to provide many updates and features for corporate account holders. Instagram releases new content almost every week.
In 2021, Instagram has provided us with a lot of storage space. The number one feature that everyone is satisfied with is Live Rooms! About three to four people can participate in a live meeting, which can help multiple influencers connect with their followers or host online presentations, especially considering the current pandemic.
This will undoubtedly help content creators and small businesses and their followers, because it can greatly stimulate more creativity. Another feature proposed by many people is the “recently deleted feature”. Where users can restore previously deleted content, whether from your stories or posts.
As for the story, you will have 24 hours to recover the deleted content, and the deleted posts will be kept in the folder for 30 days. This feature can also be used to protect content and prevent hackers from deleting it if your account is compromised.
Instagram is expanding its corporate account functionality, which allows them to allow more approved users to interact with their messages
The feature Instagram announced as a “professional dashboard” at the beginning of this year is definitely the number one priority for all businesses and content creators. And this feature of Instagram is another professional tool to inspire content and young creators. The company continues to move forward and shows in a way that all Instagram is going through is just providing support to small businesses.
According to TC, Instagram’s new feature for corporate accounts is that account owners can now grant other accounts to users to view their messages and responses, and these account users will come from the list of users that the corporate account owner has approved.
In other words, if corporate account users have linked their accounts to professional tools. Such as Facebook Business Suite, people with access can view their Instagram direct messages and reply. To use this feature, just go to “Settings”, then “Privacy”, then scroll down from there. And find the box that says “Allow access to messages” and voila! Amazing isn’t?
Over the years, Instagram has not only satisfied the needs of ordinary users. But also the needs of content creators and businesses. The combination of these exciting features on the app proves just how important Instagram is. Plus, in its efforts to provide the best experience for users of all ranges.